Le Parfait was founded in the early 1930s in Reims, France, at Verreries Mécaniques Champenoises (VMC), a major glass-making company. With a steady production of high-quality wares and a product line that has continuously evolved to meet consumers’ changing needs and desires, Le Parfait served the glass jar market throughout the 20th century. The brand built its presence in grocery shops and general stores all around France, helping make it household name!
Despite its venerable age, Le Parfait has never been so modern! Le Parfait jars are so popular today because they respond so well to the latest trends:
- Healthy, natural food
- Respecting the seasons and enjoying products at the best time of the year, at the best price
- Reducing waste
- Saving money
- The fun and enjoyment of homemade cooking
- Doing things the old fashioned way
With Le Parfait jars, you can get creative!
These simple, attractive glass jars are such a part of the French culture that they’re often used as vases or candy jars, or even transformed into lamps or terrariums. They let you express your creativity!
LE PARFAIT JARS ARE HEADING OUT TO CONQUER THE WORLD! THEY ARE NOW AVAILABLE IN THE UK, SPAIN, PORTUGAL AND EVEN THE US!
Ready for a guided tour of the Le Parfait jar factory? It all starts in the heart of the Auvergne region, in the Massif Central in south-central France…
Make no doubt about it: the Le Parfait jar, with its orange rubber seal, is a symbol that everyone will recognise.
You don’t have to be an expert to make sure a jar is a genuine Le Parfait – just look for:
The “father of food preservation”
Nicolas Appert, a French inventor, discovered the principle of food preservation in airtight containers in the late 18th century. Until that time, all the food preservation processes used – salting or smoking, or preserving in alcohol, vinegar or sugar – were expensive and only partially effective at preserving food. These processes could even alter the quality of the foodstuffs. Nicolas Appert discovered that by heating foods in an airtight container, the produce could be preserved for much longer periods of time. He called his method “appertisation”.
The healthiest packaging material
Glass was discovered in Mesopotamia more than 5,000 years ago. By 1500 BC, it was being used to store foodstuffs. It’s natural, 100% recyclable and can be recycled an unlimited number of times. It’s resilient, air and water proof, and preserves flavours without affecting taste. Basically, glass is the healthiest packaging material. All these properties, combined with its aesthetic appeal, make it the favourite packaging material for storing food. of the French.
The transparency of glass, clear control over the ingredients you use… you’ll never have any unpleasant surprises or be disappointed by false promises or hidden additives. There’s nothing more honest than homemade. The jams and preserves you make at home are deliciously authentic, made with sincerity. When you open a jar of handmade preserves, you’ll only find what you put in it: no artificial flavours, preservatives or other additives, and just the right amount of salt and sugar.
Enjoyment makes us better people, and there’s no harm in indulging in the simple pleasures of good food. It’s part of a lifestyle of enjoyment and sharing with others. When you make your own preserves, you pay careful attention to the taste of the produce you use. You learn how to choose the right produce at the right place and the right time. You’re open-minded about good food, and definitely not ready to give up the good things in life or to give into “junk food”. And beautiful food is delicious food! The attractive design of Le Parfait jars makes your preserves even more appetising and delicious.
When you make something yourself, you’re proud of your accomplishment, and you’ll enjoy making other people happy by sharing what you’ve done. It’s the same feeling for everyone who likes to make homemade preserves! It’s the feeling you get when you give a jar of your own homemade jam to a friend.
It’s also a topic of conversation. Talking about recipes, discussing sterilisation times, swapping ideas and produce – making homemade preserves is all about sharing. Trading jars of green beans for raspberry jam, swapping a few pounds of ripe carrots for some spiced vegetables terrines…
We used to believe we were caught in the rat race of always having to buy and consume more. We fell into the vicious circle of “buy, throw away, buy again…” We’ve seen the negative consequences for the environment or even for our own health. But we are makers. And when you make your own preserves, you take control of your diet! Deciding how you want to eat means being fully responsible for what you put in your plate!
- content & imagery sourced from leparfait.co.za -
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